Ankit Kumar Sinha, Business Administration, Best Innovator Award

Mr. Ankit Kumar Sinha: Research Scholar at Indian Institute of Management Ranchi, India

Ankit Kumar Sinha is a full-time Doctoral Scholar in Marketing at the Indian Institute of Management, Ranchi, specializing in digital marketing, human–computer interaction, avatars, social media marketing, and the metaverse. With over 2.5 years of combined academic and industry experience, he integrates practical managerial insights from leadership roles in multinational companies with robust research and teaching expertise. He has conducted doubt-clearing sessions and mentored MBA and eMBA students at IIM Indore and IIM Amritsar, while also contributing to academic administration at IIM Bodh Gaya. His research emphasizes the intersection of technology, consumer behavior, and digital engagement, and he is a two-time UGC NET qualified scholar in Management.

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Google Scholar Profile 

Education

Ankit completed his PhD in Marketing from the Indian Institute of Management, Ranchi, with a focus on avatar marketing, social media engagement, and user gratification. Prior to that, he earned an MBA in Marketing from Central University of Rajasthan, where he graduated first in his stream, reflecting his academic excellence and dedication. He also holds a B.Sc. in Mathematics (Honors) from College of Commerce, Patna, ranking third in his college, and has consistently performed well in school, achieving a CGPA of 9.2 in matriculation and 77.16% in higher secondary education at Patna Central School, CBSE.

Research Focus

Ankit’s research centers on understanding the psychological and behavioral effects of avatars and virtual representations in digital spaces. His work explores how avatars fulfill user needs, drive enjoyment, shape purchase intention, and encourage continuance on social media platforms. He studies the effects of form and behavioral realism of avatars on consumer engagement and applies advanced quantitative methods such as Structural Equation Modeling (SEM) and experimental designs. His research also encompasses digital marketing strategies, extended reality, AI applications in marketing, and the influence of digital possessions on consumer behavior, offering insights into emerging technology-mediated interactions.

Experience

Ankit combines practical industry experience with academic rigor. He has worked as a Relationship Manager at InterGlobe Technology Quotient, part of the IndiGo Airline Group, where he gained experience in customer relations, business development, and operational strategy. In academia, he has served as a Marketing Area Associate at IIM Indore and IIM Amritsar, contributing to teaching, student mentoring, and research administration. He has also worked in program management at IIM Bodh Gaya, where he supported institutional processes and conference organization. This diverse experience allows him to bridge theory and practice effectively in his teaching and research.

Research Timeline & Activities

Ankit’s doctoral research journey spans systematic literature reviews, empirical studies, and experimental investigations into avatar-based marketing and digital consumer behavior. He has published in top-tier journals, contributed book chapters on extended reality and digital marketing, and presented his findings at international conferences such as ANZAM and PAN IIM WMC. His ongoing projects investigate AI adoption in management education, 3D product displays, deepfake AI, virtual possessions, and consumer engagement on e-commerce platforms. He is also actively involved in institutional development, coordinating doctoral conferences and contributing to professional workshops and seminars.

Awards & Honors

Ankit has consistently been recognized for his academic excellence and professional contributions. He is a two-time UGC NET qualified scholar in Management, received the Research Scholar’s Day Excellence Award at IIM Ranchi (2025), and achieved top ranks in his MBA and B.Sc. programs. Additionally, he has won first prize in English elocution on National Education Day at Central University of Rajasthan and has earned multiple certifications in digital marketing, travel technology, and data analytics. These achievements reflect his dedication, intellectual curiosity, and commitment to advancing knowledge in marketing and technology.

Top Noted Publication

Sinha, A.K.*, Sarkar, S. (2025). Tracing the trajectory of avatar marketing: An academic exploration through bibliometric analysis and the six-markets stakeholder model. Electronic Markets. (ABDC-A, Q1, ABS 2). This publication provides a comprehensive analysis of avatar marketing trends, key stakeholders, and emerging research directions. It highlights the role of avatars in digital marketing, the theoretical underpinnings of virtual engagement, and offers practical guidance for designing immersive, user-centered digital experiences, making it a significant contribution to the study of human-computer interaction and social media marketing.

Modeling the Critical Success Factors for Continuous Usage Intention of Foodservice Mobile Apps – S.K. Yadav, A. Kumar, A.K. Sinha, Journal of Foodservice Business Research, 1–22, 2024. Cited by: 4. This paper explores the key drivers behind users’ continuous engagement with foodservice mobile applications, providing actionable insights for app developers and marketers.

A Systematic Literature Review of Extended Reality in Marketing: An Asian Perspective with a Focus on India – N. Pandey, A.K. Sinha, A. Kumar, Future of Business in Asia, Springer Nature Switzerland, 139–158, 2025. Cited by: 1. This book chapter reviews the adoption and application of extended reality technologies in marketing across Asia, with a detailed focus on the Indian market.

Tracing the Trajectory of Avatar Marketing: An Academic Exploration through Bibliometric Analysis and the Six-Markets Stakeholder Model – A.K. Sinha, S. Sarkar, Electronic Markets, 2025. This work provides a bibliometric and theoretical overview of avatar marketing, examining key stakeholders and emerging trends in digital marketing.

More Than Meets the Eye – Decoding the Significance of Avatars: A Systematic Literature Review – A.K. Sinha, R. Chaudhuri, A. Chopra, S. Sarkar, Journal of Global Marketing, 1–27, 2025. This systematic review identifies the theoretical foundations and practical implications of avatars in digital marketing and social media engagement.

It’s All About Avatars: A Bibliometric Analysis of Evolving Avatar-Based Marketing – A.K. Sinha, S. Sarkar, ISDSI Global Conference 2023, Indian Institute of Management Ranchi, 521, 2023. This conference paper maps the evolution of avatar marketing research, highlighting key themes, trends, and future research directions.

Strengths for Best Innovator Award

1. Pioneering Research in Avatar-Based Marketing
Ankit’s doctoral work on avatars in social media and digital marketing explores uncharted dimensions of human-computer interaction. By linking user gratification, behavioral realism, and purchase intention, his research opens new avenues for immersive digital marketing strategies.

2. Integration of Technology and Consumer Behavior
He innovatively combines digital technologies—extended reality, AI, and 3D product displays—with consumer psychology, producing actionable insights that bridge theoretical knowledge and real-world applications.

3. Proven Research Excellence and Publication Impact
Ankit has published in top-tier journals (Electronic Markets, Journal of Global Marketing) and presented at international conferences. His work is recognized for its originality, bibliometric rigor, and practical relevance, demonstrating measurable impact in digital marketing scholarship.

4. Multi-Industry and Interdisciplinary Experience
With experience in both multinational corporations (InterGlobe/IndiGo) and premier academic institutions (IIMs), Ankit brings a rare combination of managerial insight, research expertise, and teaching ability, enabling innovative problem-solving across diverse domains.

5. Leadership and Institutional Contribution
Ankit actively coordinates conferences, workshops, and research initiatives at IIM Ranchi, fostering innovation and collaboration among scholars. His proactive engagement in institution building demonstrates leadership and a commitment to advancing knowledge ecosystems.

Nepoleon Prabakaran, Business Administration, Young Researcher Award

Asst. Prof. Nepoleon Prabakaran: Assistant Professor at Alliance Ascent College, Alliance University, India

Dr. Nepoleon M.P. is a passionate academic and researcher currently serving as an Assistant Professor at CMS Business School, Jain University, Bangalore. With a robust academic background and a growing body of research, he specializes in management, consumer behavior, operations research, and the intersection of digital marketing analytics with emerging technologies like AI and the Metaverse. His unique research approach merges traditional management principles with cutting-edge digital trends, aiming to equip both students and professionals with the tools to navigate a fast-evolving global business environment. Dr. Nepoleon’s pursuit of excellence in research and teaching stems from his belief in the transformative power of education and its capacity to drive real-world change. In addition to his academic work, he has a strong track record of corporate experience, adding practical insights to his educational endeavors.

Online Profiles

Google Scholar Profile

According to Google Scholar, Dr. Nepoleon M.P. has achieved 125 citations overall, reflecting the growing influence and relevance of his research in the fields of management, education, and technology. His h-index is 4, demonstrating consistent citation across multiple impactful publications, and his i10-index is 3, indicating at least three papers with ten or more citations each. (All metrics calculated since 2020, with steady growth in citation impact.)

Education

Dr. Nepoleon’s academic journey reflects his commitment to continuous learning and self-improvement:

  • Ph.D. in Management (Pursuing) – Jain University, Bangalore (Current)

  • MBA – Amrita School of Business, Coimbatore (2020), achieving an impressive 84.6%

  • B.Tech (IT) – Panimalar Engineering College, Chennai (2016), with a solid foundation in information technology (70%)

  • UGC-NET (Assistant Professor/JRF) – Qualified in 2022 with 158 marks

  • Plus 2 – Lakshmi Garden Hr. Sec School, Vellore (2012), with 87%

  • 10th – Holycross Matric Hr. Sec School, Vellore (2010), with 86%

His academic qualifications are supported by a deep commitment to research and innovation, positioning him as an expert in the evolving landscape of digital business education and management.

Research Focus

Dr. Nepoleon’s research interests lie at the intersection of traditional management theories and modern digital innovations. He is particularly interested in:

  • Consumer Behavior: Understanding how emerging technologies (like the Metaverse and AI) influence consumer purchasing decisions and perceptions.

  • Digital Literacy and Metaverse: Exploring how virtual worlds can be integrated into educational frameworks to enhance digital literacy, language proficiency, and student engagement in higher education.

  • Cultural Intelligence and Work Adjustment: Investigating how cultural intelligence impacts organizational behavior, employee satisfaction, and work adjustment in a globalized work environment.

  • Organizational Learning and Leadership: Focusing on leadership styles, organizational culture, and their role in fostering effective learning organizations in educational institutions and corporate settings.

He actively publishes in peer-reviewed journals and conferences, contributing to a growing body of knowledge that bridges technology, business, and education.

Experience

Dr. Nepoleon brings extensive academic and professional experience to his role as an educator and researcher:

  • Assistant Professor (July 2024 – Present): CMS Business School, Jain University, Bangalore
    Courses taught: Consumer Behavior, Operations Research, Operations Management, Digital Marketing Analytics.
    Responsibilities: Delivering dynamic lectures, conducting impactful research, advising students, and contributing to various academic committees.

  • Assistant Professor (Dec 2023 – July 2024): Acharya Bangalore Business School
    Teaching: Business Mathematics, Operations Management, Operations Research, and Consumer Behavior.

  • Research Assistant & Lecturer (May 2022 – Dec 2023): CMS Business School, Jain University
    Specialized in Operations Management, Operations Research, and Consumer Behavior.

  • Assistant Professor (Nov 2021 – April 2022): EduWorld, Bangalore
    Courses taught: Marketing Management, Consumer Behavior, Rural Marketing, Legal Aspects of Marketing.

  • Deputy Manager (June 2021 – Nov 2021): ICICI Bank, Vellore
    Managed banking operations, customer relations, and financial services.

In addition to his academic roles, Dr. Nepoleon has conducted several faculty development programs (FDPs) on AI research tools for literature review and academic research, further showcasing his expertise in blending technology with traditional academic methods.

Research Timeline & Activities

Dr. Nepoleon has been at the forefront of several impactful research initiatives:

  • 2023-2025: Focused on the role of the Metaverse in enhancing English language proficiency and digital literacy in higher education.

  • 2024: Published studies examining the influence of cultural intelligence on work adjustment, and the application of consumer neuroscience insights to consumer behavior analysis.

  • 2023: Delivered research-driven sessions at international conferences on AI tools for academic research and their implications in marketing and consumer behavior.

  • 2022: Worked on developing and testing models for the use of emerging technologies in organizational learning and leadership effectiveness.

His research not only contributes to academic theory but also seeks practical applications for businesses and educators globally.

Awards & Honors

Dr. Nepoleon has been recognized for his outstanding academic contributions, both in research and teaching:

  • 2nd Position (Faculty Category) at the 10th International Conference on Leadership, Netritva 4.0 (2023).

  • Best Paper Award at the 11th International Conference on Contemporary Issues in Management (2023).

  • Best Paper Award at the International Conference on Environment, Business, and Sustainability: Emerging Paradigms (2023).

  • Best Paper Award (Academicians & Scholar’s Category) at the 14th International Conference on Thriving Through Sustainability (2024).

These accolades reflect his dedication to excellence in research and his role as a thought leader in management studies.

Top Noted Publications

  • Kareem, J., Patrick, H. A., Prabakaran, N., Tantia, V., P. K., M. P. M., & Mukherjee, U. (2023). Transformational educational leaders inspire school educators’ commitment. Frontiers in Education, 8, 1171513. (Citations: 88)
    https://doi.org/10.3389/feduc.2023.1171513

  • Ahamed, A. A., Patrick, H. A., Kareem, J., Mukherjee, U., & Nepoleon, M. P. (2023). Organisational justice, job performance and work engagement: The mediating role of perceived supervisory support. Review of Education, 11(1), e3390. (Citations: 12)
    https://doi.org/10.1002/rev3.3390

  • Kareem, J., Patrick, H. A., & Prabakaran, N. (2024). Exploring the factors of learning organization in school education: The role of leadership styles, personal commitment, and organizational culture. Central European Management Journal. (Citations: 11)
    https://doi.org/10.1108/cemj-12-2023-0457

  • Prabakaran, N., & Patrick, H. A. (2024). Global regionalization of consumer neuroscience behavioral qualities on insights from Google Trends. In Explainable AI Applications for Human Behavior Analysis (pp. 258–274). IGI Global. (Citations: 6)
    https://doi.org/10.4018/979-8-3693-1355-8.ch016

  • Prabakaran, N., Patrick, H. A., & Kareem, J. (2025). Enhancing English language proficiency and digital literacy through Metaverse-based learning: A mixed-methods study in higher education. Journal of Information Technology Education: Research, 24, 010. (Citations: 2)
    https://doi.org/10.28945/5484

Purari Kumar, Business Administration, Best Innovator Award

Mr. Purari Kumar: Doctoral Scholar at Indian Institute of Technology Delhi, India

Purari Kumar is a dedicated Doctoral Scholar specializing in Entrepreneurship Management at the prestigious Indian Institute of Technology Delhi. His doctoral research focuses on understanding how digitalization acts as a catalyst for enhancing sustainable performance in high-tech startups. Beyond academia, Purari has substantial experience working with government and development agencies, driving rural entrepreneurship and MSME growth. He is passionate about blending rigorous research with practical applications to foster innovation, sustainability, and inclusive economic development.

Online Profile

Google Scholar Profile

Since 2020, Purari Kumar’s work has garnered a total of 13 citations, reflecting growing recognition within the academic and professional communities. His current h-index stands at 2, indicating influential contributions particularly in the fields of entrepreneurship, innovation, and MSME performance.

Education

Purari holds a Ph.D. in Entrepreneurship Management from IIT Delhi (2023–Present), where his research is supervised by Prof. Gourav Dwivedi. His dissertation explores the role of digital transformation in fostering sustainable performance among high-tech startups. Prior to this, he earned a Master of Technology degree in Appropriate Technology & Entrepreneurship from NIT Arunachal Pradesh (2016–2018), followed by a Post Graduate Diploma in Rural Development & Management from NIRDPR Hyderabad (2018–2019). His foundational education includes a Bachelor of Technology in Civil Engineering from the College of Engineering Roorkee (2012–2016).

Research Focus

Purari’s research revolves around high-tech startups, MSMEs, innovation ecosystems, and sustainable business models. He employs advanced research methodologies such as systematic literature reviews, bibliometric analysis, and modified total interpretive structural modeling (TISM) to develop comprehensive frameworks. His work aims to provide actionable insights for policymakers and entrepreneurs to drive competitiveness and long-term sustainability in technology-driven enterprises.

Experience

His professional experience spans academia, government, and non-profit sectors. At TimePro Edtech (Sept 2022 – Feb 2023), he managed certification programs at IIT Delhi, enhancing skill development. As Block Program Manager for the Start-up Village Entrepreneurship Programme (SVEP) under the Madhya Pradesh government (Nov 2021 – Aug 2022), he facilitated the successful establishment of 300 rural enterprises. Earlier, as a Young Professional with the Odisha Livelihoods Mission (Aug 2019 – Nov 2021), he worked directly with over 16,000 women Self-Help Group members to design and implement livelihood interventions, contributing significantly to rural empowerment and economic development.

Research Timeline & Activities

Purari has actively contributed to multiple research and impact assessment projects:

  • December 2020: Assessed scholarship impact for minority communities under the Ministry of Minority Affairs.

  • August 2023: Evaluated initiatives by the Ministry of Education Innovation Cell (MIC).

  • August 2024: Collaborated with EXL and IIT Delhi to empower micro-level women entrepreneurs through financial and digital literacy programs.

  • March 2025: Led capacity-building efforts to strengthen value chains and market access with Arunachal Pradesh State Rural Livelihoods Mission (SRLM).

  • June 2025: Conducted an impact assessment study of the Balinee Milk Producer Company Ltd. as part of IIT Delhi’s initiative with UPSRLM.

Awards & Honors

In recognition of his impactful research, Purari received the Distinguished Paper Award at the International Association of Technology Management & 25th GLOGIFT International Conference in Pittsburgh, USA (May 2025). Additionally, he was acknowledged for providing exceptional administrative support to the Continuing Education Program for Supply Chain Leaders in June 2024.

Top Noted Publication

One of Purari’s most acclaimed works is:
Kumar, P., & Dwivedi, G. (2025). Critical Success Factors Affecting the Performance of High-tech Startups: A Flexible Learning Perspective. Global Journal of Flexible Systems Management, 1-22. This publication is highly regarded in the field and indexed under ABDCA, showcasing key determinants that influence startup success in rapidly evolving technological landscapes.

  • Evaluating the Impact of Digital and Financial Literacy on MSME Performance
    P. Kumar, A. Chandra, S. Shivani, V. Pillai
    Journal of the International Council for Small Business, 6(2), 284-296, 2025
    Citations: 8

  • Analyzing Green Entrepreneurial Orientation Drivers: Insights from the Indian Manufacturing Industry
    S. Shivani, P. Kumar, A. Chandra
    Journal of the International Council for Small Business, 6(3), 406-425, 2025
    Citations: 4

  • High-Tech Start-Ups Performance and Competitiveness: A Hybrid Systematic Literature Review and Future Agenda
    P. Kumar, G. Dwivedi
    International Journal of Global Business and Competitiveness, 1-9, 2025
    Citations: 1

  • Critical Success Factors Affecting the Performance of High-tech Startups: A Flexible Learning Perspective
    P. Kumar, G. Dwivedi
    Global Journal of Flexible Systems Management, 1-22, 2025

  • Consumer Behavior in Digital Context: A Bibliometric Analysis using TCCM Framework
    P. Kumar
    Presented at Flexible Systems Management: Flexibility, Resilience & Sustainability, 2023

Strengths for the Best Innovator Award

Cutting-Edge Research on Digitalization & Sustainability
Purari Kumar’s doctoral work pioneers understanding of how digital transformation drives sustainable performance in high-tech startups, offering new frameworks that bridge technology adoption with long-term enterprise success.

Multidisciplinary Approach & Advanced Methodologies
Employing systematic literature reviews, bibliometric analysis, and modified total interpretive structural modeling (TISM), Purari’s research innovatively combines quantitative and qualitative techniques to generate actionable insights for entrepreneurship management.

Real-World Impact through Rural Entrepreneurship
Beyond academia, Purari’s leadership in programs like the Start-up Village Entrepreneurship Programme (SVEP) and work with over 16,000 women SHG members demonstrates a strong commitment to translating innovation into grassroots socioeconomic development.

Collaborative & Cross-Sectoral Initiatives
His projects span government, academia, and private sector collaborations, including partnerships with the Ministry of Education Innovation Cell and EXL, fostering innovation ecosystems that empower micro-level entrepreneurs through digital and financial literacy.

Recognized Thought Leadership & Scholarly Excellence
Awarded the Distinguished Paper Award at an international conference and publishing in top journals (ABDCA, Q3), Purari’s innovative research contributions are shaping the future of entrepreneurship and MSME competitiveness globally.

Amita Venkatesh, Business Administration, Best Innovator Award

Prof. Amita Venkatesh: Research Scholar at Christ university, India

Amita Venkatesh is a passionate educator and emerging scholar in the field of marketing, currently pursuing a Ph.D. at Christ University, Bengaluru. With almost two years of teaching experience, Amita is committed to fostering a dynamic learning environment where students are encouraged to think critically and creatively. Her dedication to research in consumer behavior, digital marketing, and sustainable consumption is matched by her enthusiasm for mentoring the next generation of marketers and researchers. Amita also collaborates with industry experts to bridge the gap between academic theories and real-world applications, contributing to impactful research in the ever-evolving marketing landscape.

Online Profiles

ORCID Profile

  • Citations: 6 citations across 6 documents. This suggests that your work is being referenced by other researchers, which is a good indicator of your research’s impact.

  • Documents: 2 publications are currently associated with your Scopus ID.

  • h-index: 1

Education

Amita’s academic background includes a Bachelor’s and Master’s in Commerce, specializing in Accounting and Finance from Jyoti Nivas College (Autonomous), Bengaluru, where she gained a strong foundation in the principles of commerce and business. Building on this foundation, she is now working towards her Ph.D. in Marketing at Christ University, Bengaluru. Her research primarily focuses on consumer behavior, digital marketing strategies, and sustainable consumption. Her academic journey reflects a deep commitment to both theoretical understanding and practical application, preparing her for a future in academia and industry.

Research Focus

Amita’s research is deeply rooted in the intersection of digital marketing and consumer behavior. She examines the influence of social media influencers on purchasing decisions, explores the role of e-commerce experiences in shaping consumer behavior, and investigates how environmental sustainability concerns drive green purchasing behaviors. Her work also delves into the potential of emerging technologies, such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR), to revolutionize consumer interactions with brands. Through her research, Amita seeks to understand how these digital innovations are transforming the way consumers engage with brands and make purchase decisions.

Experience

Amita’s teaching experience spans multiple roles, including her position as an Adjunct Assistant Professor at Surana College and Christ University, Bengaluru. In these roles, she developed and delivered course materials, mentored students, and contributed to curriculum development. She has also volunteered at the Spastic Society of Karnataka, where she worked with students from diverse learning backgrounds, implementing differentiated instruction techniques. In her current role as a Research Scholar at Christ University, Amita combines teaching with research, publishing in peer-reviewed journals and collaborating with fellow researchers to contribute to the academic community.

Research Timeline & Activities

Since embarking on her Ph.D. journey in 2020, Amita has been actively involved in research activities aimed at exploring key issues in marketing and consumer behavior. Her research timeline includes completing extensive literature reviews, engaging in data collection and analysis, and publishing several articles in high-impact journals. She has presented her work at numerous national and international conferences, where her research on social media influence, green purchases, and digital consumer behavior has been well-received. In addition to her writing and publishing efforts, Amita has attended several workshops and seminars on research methodology, data analysis, and academic writing, continuously enhancing her research capabilities.

Awards & Honors

Amita has received recognition for her contributions to academic research, including the Best Paper Award for her review paper presented at an international conference. Her research on consumer behavior and sustainable consumption has been acknowledged by peers and mentors in the academic community, and her publications have garnered attention from scholars in related fields. This award, along with her consistent performance in conferences and workshops, serves as a testament to her dedication and potential as a researcher.

Top Noted Publication

One of Amita’s most notable publications, “How Social Media Influencers Impact Consumer Behaviour?”, was published in Vision: The Journal of Business Perspectives, a well-regarded journal indexed in Scopus. This paper investigates the role of social media influencers in shaping consumer behavior, providing insights into the mechanisms behind influencer marketing. It explores how influencers affect brand perception, purchase intent, and consumer trust, offering valuable guidance to both academics and marketers looking to leverage influencer strategies in their campaigns. Amita’s research in this area has contributed significantly to the understanding of digital marketing’s influence on consumer decision-making processes.

  1. Decoding Millennial’s Online Apparel Shopping: The Role of E-commerce Experience as a Mediator and Income as a Moderator
    Published in DECISION, March 2025
    DOI: 10.1007/s40622-025-00425-3
    Contributors: Amita Venkatesh; P. Aruna
    This research explores how the e-commerce experience influences millennial’s online apparel shopping decisions. It examines the mediating role of e-commerce experience and how income moderates these behaviors. The study provides insights into digital consumer behavior, particularly in the online fashion retail sector, with a focus on millennial purchasing patterns.

  2. Assessment of Male Millennial Digital Purchase Intent with Regard to Online Fashion
    Published as a Book Chapter in “Enhancing and Predicting Digital Consumer Behavior with AI,” May 2024
    DOI: 10.4018/979-8-3693-4453-8.ch007
    ISBN: 9798369344538
    ISSN: 2327-5502
    Contributors: Amita Venkatesh; P. Aruna
    This book chapter delves into the factors influencing male millennials’ digital purchase intent in the online fashion sector. It investigates the role of digital technologies, consumer perceptions, and purchasing behavior, shedding light on how artificial intelligence can enhance predictive models of consumer intent.

  3. How Social Media Influencers Impact Consumer Behaviour? A Systematic Literature Review
    Published in Vision: The Journal of Business Perspectives, April 2024
    DOI: 10.1177/09722629241237394
    ISSN: 0972-2629 | 2249-5304
    Contributors: Seema Bhardwaj; Navin Kumar; Ruchi Gupta; Hasnan Baber; Amita Venkatesh
    This systematic literature review examines the impact of social media influencers on consumer behavior. It analyzes various studies to identify the key drivers behind influencer marketing success, offering valuable insights into the mechanisms that shape consumer attitudes and purchase intentions in the digital age.

Aditya Kumar Divyam, Business Administration, Best Innovator Award

Asst. Prof. Aditya Kumar Divyam: Reasearch Assistant at Lovely Professional University, India

Aditya Kumar Divyam is a passionate and energetic research scholar currently pursuing a Ph.D. in Marketing at Lovely Professional University, where he explores the dynamic intersection of digital health literacy, sustainability, and corporate social responsibility (CSR) within the retail industry. With a background in electronics and communication engineering, followed by an MBA in Marketing and Retail, he combines interdisciplinary knowledge to approach complex challenges. Aditya is known for his excellent multi-tasking, organizational skills, and a result-driven attitude that makes him excel in both academia and industry.

Online Profiles

Education

Aditya completed his MBA in Marketing and Retail from Lovely Professional University (2017), where he achieved a solid academic record with a CGPA of 7.6/10. His undergraduate education was in Electronics and Communication Engineering, which also took place at Lovely Professional University. With a keen interest in business and consumer behavior, he is now pursuing a Ph.D. in Marketing, focusing on CSR practices in the retail sector, sustainability, and the digital health landscape for the elderly in India. He remains committed to expanding his knowledge and contributing to the advancement of sustainable marketing practices.

Research Focus

Aditya’s research aims to uncover the ways in which CSR initiatives influence sustainability practices in the retail industry, with a particular focus on how these efforts affect consumer behavior and perceptions. His work also addresses digital health literacy among the elderly, particularly in Kerala and Punjab, through an innovative blend of data analytics and field-based research. He uses quantitative methods, bibliometric analysis, and the R programming language to produce actionable insights that can guide both business strategy and public health policy.

Experience

With a diverse career that spans teaching, research, and industry, Aditya brings a broad skill set to his work. He currently works as a Research Assistant under an ICSSR-funded project on digital health literacy, contributing to research design, data management, and statistical analysis. As a Teaching Assistant at Lovely Professional University, he has taught both undergraduate and postgraduate students in subjects like e-commerce, marketing principles, and consumer behavior. His previous experience includes a role as an Assistant Professor at Sanskriti University, where he taught courses such as Business Communication, Management Practices, and Organizational Behavior. Additionally, Aditya worked as a Management Trainee at Sleek International (Asian Paints), where he gained valuable experience in sales, retail operations, and business development.

Research Timeline & Activities

Aditya’s academic journey began with a focus on CSR during his MBA, and over the years, his research evolved to include sustainability, digital health literacy, and consumer behavior. Since 2020, he has been working on his Ph.D., which focuses on the role of CSR in achieving SDGs, and the impact of digital health literacy on elderly populations. Throughout his research career, he has been active in presenting his work at prestigious conferences such as IIM Bodh Gaya, Dr. D.Y. Patil B-School, and Birla Institute of Technology. Additionally, he has participated in various workshops on research methodologies, scientific writing, and data analysis using tools like SPSS and Mendeley.

Awards & Honors

Aditya has received numerous accolades for his academic and research contributions. His research paper on CSR’s role in sustainability within the retail industry was published in the International Review on Public and Non-Profit Marketing (Springer Nature, Scopus Indexed). He has also contributed chapters to well-respected, Scopus-indexed books published by IGI Global and Emerald. Aditya’s paper on CSR expenditure and SDGs, presented at the IIM Bodh Gaya Conference, received recognition for its innovative approach to analyzing the impact of COVID-19 on CSR practices.

Top Noted Publication

  • “Metaverse Regulation for Artificial Intelligence: Conceptual Approach for Marketing Domain”
    Book Chapter | AI Metaverse Revolution Transforming Multi Business Scenarios Volume 1
    Published in 2025, this book chapter delves into the intersection of artificial intelligence, the Metaverse, and marketing, exploring the regulatory frameworks required to manage the evolving digital landscape. It is part of the volume’s DOI: 10.1108/978-1-83662-582-720251004, and is indexed under EID: 2-s2.0-105009938023. This chapter provides valuable insights for marketing professionals navigating the rapidly changing virtual environment.
    ISBN: 9781836625834, 9781836625827
    Contributors: P. Kaur, L. Jasrai, A.K. Divyam

  • “Corporate Social Responsibility Influencing Sustainability within the Retail Industry: A Bibliometric Analysis Using R”
    Journal Article | International Review on Public and Nonprofit Marketing
    Published on August 15, 2025, this article offers a comprehensive bibliometric analysis of CSR’s role in promoting sustainability within the retail industry. By leveraging R, the paper provides key insights into the evolving relationship between CSR and sustainability efforts.
    DOI: 10.1007/s12208-025-00450-z
    Contributors: A.K. Divyam, L. Jasrai, V. Gupta
    Source: Crossref

  • “Echoes of Sustainability: Unraveling Green Purchase Intentions Through CSR and Eco-Advertising – Mediating Role of Green Trust in Retail Consumerism”
    Book Chapter | Reshaping Marketing Science in Wholesaling and Retailing
    Published in 2024, this book chapter explores how CSR and eco-advertising influence consumer behavior, particularly focusing on the mediating role of green trust in shaping green purchase intentions. The study’s findings are crucial for understanding how sustainability initiatives can be leveraged to enhance consumer loyalty and sales in the retail sector.
    DOI: 10.4018/979-8-3693-6145-0.ch007
    EID: 2-s2.0-85210690219
    ISBN: 9798369361450, 9798369361474
    Contributors: A.K. Divyam, L. Jasrai, V. Gupta
    Source: Aditya Kumar Divyam via Scopus – Elsevier

Selda Coskuner Aktas, Business Administration, Best Researcher Award

Assoc. Prof Selda Coskuner Aktas: Faculty member at Hacettepe University, Turkey

Dr. Selda Coşkuner Aktaş is an Associate Professor in the Department of Family and Consumer Sciences at Hacettepe University, Turkey. She is a respected scholar in interdisciplinary fields combining sociology, consumer sciences, and family studies. Her research spans over 20 years and addresses key issues such as gender dynamics, work-family balance, financial literacy, and sustainable consumption. Known for her collaborative and evidence-based approach, Dr. Coşkuner Aktaş has contributed to national and international academic communities through research, teaching, and editorial roles. She continues to mentor young researchers while actively participating in policy-related projects and scholarly publishing.

Online Profiles

Google Scholar Profile

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Dr. Coşkuner Aktaş maintains active academic profiles across major scholarly platforms to share her research and engage with the academic community. Her institutional affiliation is with Hacettepe University (Email: seldac@hacettepe.edu.tr), and she can also be reached via her personal academic email (seldacoskuner@gmail.com). Her published works are accessible through her Google Scholar profile and ResearchGate, where she connects with researchers globally. Her ORCID iD and other identifiers are used for transparent tracking of her academic output across various databases.

Her Google Scholar profile is available here, with 438 total citations, an h-index of 10, and an i10-index of 10. In the past five years alone, she has accumulated 279 citations, with an h-index of 8 and an i10-index of 6—reflecting her growing influence in the fields of family and consumer sciences, work-family dynamics, and financial behavior.

Education

Dr. Coşkuner Aktaş has a rich and diverse academic background. She earned her Ph.D. in Family and Consumer Sciences from Hacettepe University in 2013, where her doctoral research explored the mediating role of work-family conflict in faculty life satisfaction. Prior to that, she completed an M.Sc. in the same department in 2007. She holds two undergraduate degrees from Hacettepe University (B.Sc. in Home Economics, 2004) and Anadolu University (B.Sc. in Business Administration, 2005). She later complemented her social science expertise with a second B.Sc. in Sociology from Anadolu University in 2020, demonstrating a strong interdisciplinary foundation.

Research Focus

Dr. Coşkuner Aktaş’s research integrates family science, organizational behavior, and consumer studies to examine how social systems and economic pressures shape individual and family well-being. Her major interests include work-family conflict and facilitation, gender-based role expectations, financial satisfaction, consumer behaviors, and sustainability. She often uses mixed-methods and comparative generational perspectives to explore emerging social dynamics. A significant portion of her recent work has focused on how crises such as COVID-19 have impacted family roles, parental stress, and remote work adaptation, with a strong emphasis on gendered experiences and policy implications.

Experience

Dr. Coşkuner Aktaş has been part of Hacettepe University’s academic staff since 2004, starting as a Research Assistant in the Department of Family and Consumer Sciences. She was awarded a prestigious international research scholarship in 2011–2012, which enabled her to work at North Carolina State University in the USA as a Doctoral Research Scholar. She was promoted to Assistant Professor in 2015 and later to Associate Professor in 2017. Over the years, she has taught undergraduate and graduate courses, supervised theses, participated in numerous academic projects, and engaged in community outreach and academic service at both national and international levels.

Research Timeline

Her early research (2004–2010) focused on organizational behavior, workplace ergonomics, and employee commitment, especially among service staff like housekeeping personnel. Between 2010 and 2015, her doctoral studies redirected her work toward work-family dynamics and satisfaction in academic settings. From 2016 onward, her research scope widened to include financial literacy, gender equity, and sustainable consumption. The COVID-19 pandemic brought a new dimension to her research, emphasizing digital work-life transitions, parental stress, and resilience in family structures. Her research trajectory shows a clear evolution from organizational behavior to family systems within broader social contexts.

Awards & Honors

Throughout her academic career, Dr. Coşkuner Aktaş has been recognized for her scholarly impact and professional service. She has been invited to serve on editorial boards, including her current role with the Turkish Journal of Earthquake Research (2024–present), and previously as Associate Editor of The International Journal of the Humanities. Her work has received attention in both academic and practitioner circles, especially her publications on work-family conflict and financial behavior. She has also received institutional recognition and support for international research collaboration and continues to be sought after for speaking engagements and peer review activities.

Top-Noted Publication

One of her most widely cited and discussed studies is her 2025 article, “Was COVID-19-related working from home (WFH) a chance for change? Gender-based experiences of parents,” published in Humanities & Social Sciences Communications. This publication explores how the pandemic-induced shift to remote work affected parental roles, household responsibilities, and gender equity within Turkish families. By applying a gender lens, she highlighted the uneven burden of care work and the limited structural support for women, sparking important policy and academic conversations about work-life integration in post-pandemic societies.

  • Coşkuner, S., & Yertutan, C. (2006). A Study on the Organizational Commitment of Housekeeping Employees. Turkish Public Administration Annual, 32, 71-88.

  • Coşkuner Aktaş, S., & Çiçek, B. (2021). Aile-İş Kolaylaştırması, Cinsiyet ve Toplumsal Cinsiyet: Üniversite Çalışanları Örneği. Journal of Economy Culture & Society, 63(1).

  • Coşkuner, S. (2016). Exploring the Links between Work and Family Conflict or Facilitation. Imperial Journal of Interdisciplinary Research (IJIR), 2(4).

  • Coşkuner, S. (2010). Tüketici Bilgilendirme Aracı olarak Gıda Ambalajları. TÜPADEM TÜKÇEV.

  • Coşkuner Aktaş, S. (2025). Was COVID-19-related working from home (WFH) a chance for change? Gender-based experiences of parents. Humanities and Social Sciences Communications, 12(1), 1-15.

Statement of Strength and Eligibility for Best Researcher Award

Assoc. Prof. Selda Coşkuner Aktaş
Department of Family and Consumer Sciences, Hacettepe University, Turkey

Assoc. Prof. Selda Coşkuner Aktaş stands out as an exemplary scholar whose interdisciplinary research has significantly advanced understanding in the fields of family science, consumer behavior, and gender studies over the past two decades. Her distinguished academic career is marked by rigorous scholarship, innovative methodologies, and impactful contributions that bridge sociology, organizational behavior, and financial literacy.

Research Excellence and Impact:
Dr. Coşkuner Aktaş has produced a robust body of work addressing critical social issues such as work-family conflict, gender dynamics, financial satisfaction, and sustainable consumption. Her research is characterized by methodological rigor, employing mixed methods and comparative generational analysis that enrich the empirical understanding of evolving family roles and consumer behaviors. Notably, her recent, highly cited publication on COVID-19-induced work-from-home experiences with a gender lens has sparked international dialogue and policy reflection on work-life integration and gender equity. This work alone has garnered substantial citations and demonstrates her ability to respond innovatively to emerging global challenges.

Academic Leadership and Collaboration:
Her long-standing engagement at Hacettepe University, including mentoring graduate students and junior researchers, showcases her commitment to cultivating future generations of scholars. She has been recognized internationally through a prestigious research scholarship at North Carolina State University, reinforcing her global academic footprint. Additionally, Dr. Coşkuner Aktaş actively contributes to scholarly communities by serving on editorial boards and peer review panels, thereby shaping research standards and directions in her field.

Interdisciplinary and Societal Relevance:
Dr. Coşkuner Aktaş’s work is particularly valued for its interdisciplinary approach and practical implications. By integrating insights from family sciences, sociology, and consumer sciences, she addresses complex societal issues that resonate beyond academia, informing policy debates related to gender equity, family welfare, and sustainable consumption. Her research during the COVID-19 pandemic exemplifies her ability to generate timely knowledge that supports evidence-based policy-making.

Sustained Academic Productivity and Recognition:
With over 400 citations and a consistent record of impactful publications, Dr. Coşkuner Aktaş has demonstrated sustained scholarly productivity and influence. Her evolving research trajectory—from organizational behavior to family and consumer studies—reflects her adaptability and intellectual breadth.

Conclusion:
Given her extensive scholarly achievements, interdisciplinary research contributions, mentorship, and active service to the academic community, Assoc. Prof. Selda Coşkuner Aktaş is eminently qualified for the Best Researcher Award. Her work not only advances theoretical knowledge but also addresses urgent societal challenges, making her an inspiring role model and a deserving recipient of this prestigious recognition.