Huan Yi is a dedicated master’s student at the School of Business Administration, Hunan University of Technology and Business, specializing in consumer behavior and autonomous driving. Born in December 2000 in You County, Hunan Province, she is also a member of the Chinese Communist Party. Her academic journey reflects a passion for both research and teaching, where she has published extensively and contributed to various projects involving technological innovation and transportation management. With a strong foundation in both theoretical knowledge and practical applications, she aims to bridge the gap between academia and industry in her chosen fields.

Online Profiles

Scopus Profile

Citations: 8 citations across 8 documents
Documents: 2 published documents
h-index: 1

Huan Yi maintains an active online presence through academic platforms like ResearchGate, where she shares her latest publications and research insights. She also uses LinkedIn to engage with professionals and scholars worldwide, expanding her network in the fields of autonomous driving and consumer behavior. These platforms enable her to stay connected with the global academic community, collaborate on research projects, and stay updated on the latest trends in her area of expertise. Her profiles are a valuable resource for anyone interested in her research or potential collaborations.

Education

Huan Yi is currently pursuing a master’s degree at the School of Business Administration at the Hunan University of Technology and Business. Her educational path has provided her with a comprehensive understanding of business administration, technological innovation, and management, with a particular emphasis on autonomous vehicles and consumer behavior. Prior to her graduate studies, she completed her undergraduate education in Hunan Province, where she laid the groundwork for her future research in technology and management.

Research Focus

Huan Yi’s research primarily focuses on consumer behavior and the dynamics of autonomous driving technologies. She is particularly interested in understanding the adoption of Robo-taxis, integrating theories from economics, psychology, and sociology. Her work addresses the turnover intention of online ride-hailing drivers and the factors influencing driver satisfaction in the context of digital platforms. By examining both psychological and social factors, her research seeks to provide insights into improving technology adoption and management strategies in transportation sectors.

Experience

Huan Yi has extensive experience in teaching and research. She has taught at Hunan Business Vocational and Technical College and Modern Logistics Vocational and Technical College, offering courses like E-commerce Fundamentals and Applications and Transportation Management. Her teaching experience has been recognized with awards such as the outstanding instructor honor. Additionally, Huan Yi has worked on various research projects, contributing to commissioned studies by the Hunan Provincial Department of Commerce and engaging in technical consultations. She has also filed 2 patents and secured 3 software copyrights, demonstrating her ability to apply her research practically.

Research Timeline

• 2021: Began preliminary research on online ride-hailing driver turnover, identifying key factors contributing to high turnover rates.

• 2022: Published her first SSCI paper on the psychological and economic drivers of driver turnover in online ride-hailing services, which was later cited in industry reports.

• 2023: Extended her research to include Robo-taxi adoption, integrating sociological and psychological factors within an extended UTAUT2 framework.

• 2024: Published her high-impact study in Transportation Research Part A: Policy and Practice and applied for 2 patents in the area of transportation technology.

Awards & Honors

Huan Yi has received multiple accolades throughout her academic career. These include recognition as an outstanding member of the Chinese Communist Party and outstanding instructor for her contributions to education. She was also awarded the prestigious national graduate scholarship, which recognizes top graduate students for their academic excellence and contributions to research and teaching. Her efforts have been acknowledged both within her university and in the broader academic community.

Top-Noted Publication

One of Huan Yi’s most significant publications is the paper titled “What drives the drivers away? An empirical study on the factors influencing the turnover intention of full-time online ride-hailing drivers in China”, published in Transportation Research Part A: Policy and Practice in 2024. The study, co-authored with leading scholars, examines the underlying factors contributing to the high turnover rate among ride-hailing drivers in China, offering actionable insights for platform managers and policymakers. This paper, which was published in an SCI Q1 journal with an impact factor of 6.30, is highly regarded for its in-depth analysis and contribution to transportation research.